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GenialCard | Intelligence and practicality in your financial control
GenialCard | Intelligence and practicality in your financial control
2024
Authors
Evelym Vasconcellos
UX UI Design | Product Design | Product Management
Juan Rezende
Front-end Developer | Product Designer | UX UI
Evelym Vasconcellos
UX UI Design | Product Design | Product Management
Evelym Vasconcellos
UX UI Design | Product Design | Product Management
Authors
Juan Rezende
Front-end Developer | Product Designer | UX UI
The Scenario
Our goal is to create an application that helps people manage their credit card expenses in an intelligent and practical way. The idea came from the experience of a CEO who, while using his personal card, accumulated several subscriptions for company tools and lost track of his spending, unaware of the total monthly or annual fixed accounts or what he was paying and for how long.
We want to offer an efficient solution for intelligent financial management. To achieve this, we need to understand if other people face similar challenges in controlling their finances.
To navigate the prototype, click the button below:
To navigate the prototype, click the button below:
Criar uma conta
GenialCard
Inteligência e praticidade em seu controle financeiro.
Já é cadastrado? Fazer login
Design process
The Double Diamond method, used in Design Thinking, helps to solve problems creatively. The process is represented by two connected diamonds, symbolizing the phases of divergence (exploration of various ideas) and convergence (synthesis of these ideas) until reaching a final solution.
Brazil has more active credit cards than people
The report released by the Central Bank shows that Brazil has more active credit cards than its population. In 2023, more than 212 million cards were registered in use in the country, while the population was estimated at 203 million and 100 thousand Brazilians. The increase in the number of cards brings with it the risk of indebtedness for consumers.
77% of Brazilian households have debts, and credit cards lead
The share of people whose main source of debt is the credit card increased from 49% in 2021 to 56% last year and reached 60% in 2023. At least 77% of Brazilian households have people with debts, and 30% of this group have some overdue debt. The share of people whose source of debt is especially the credit card has increased, and most of the indebted are aware that failures in financial planning led to the overdue debts. However, optimism regarding getting out of delinquency has increased. These are some of the conclusions from the study “X-Ray of Brazilian Delinquency” released by MFM Tecnologia and Instituto Locomotiva.
Problem Definition
Managing expenses across various sources, especially on credit cards, is one of the biggest financial challenges in Brazil, according to research. The GenialCard app emerges to provide a practical solution that simplifies the financial management process, helping users to efficiently identify and reduce unnecessary expenses.
Research report
With 46 interviewed credit card users, the research reveals how they use their cards and the challenges they face.
Benchmarking: competitor analysis
In this way, we can observe the strengths and weaknesses of each competitor, compare the services offered with our value proposition, and find new opportunities and improvements for the Genial Card.
Understanding the business
At this moment, we analyze the audience and what they need, creating personas and mapping how they interact with the product. We also use the Value Proposition Canvas and the Business Model Canvas to organize the processes and see which resources are essential.
Persona
To better understand the needs of those who want to control their credit card spending, we created a persona and mapped their journey. This helped us organize the information from the interviews and identify the main functionalities that needed to be prioritized in the solution.
User journey
With the persona defined, we map out their journey and based on that, we identify features and improvements that the app can adopt to enhance the user experience in the future.
Value Proposition Canvas
This way we understand a little more about the users' pain points and the gains from using the product.
Business model canvas
In this way, we can visualize how the business works and identify opportunities and problems.
Wireframe and Prototype
We started the development of the wireframe and after consolidating the flow information with the structure, we moved on to the prototype and the high-fidelity interfaces that visually represent the collected information to meet user expectations and address their needs.
Sitemap
It represents the organized pages, facilitating the visualization of the flow of information and allowing for the planning of future content and navigation improvements.
Usability Test
We conducted a first round of testing with 9 participants, and the feedback was extremely positive! They were very satisfied with the design, the navigation, and the overall idea of the project.
Comments we received:
Style guide
It ensures visual consistency and facilitates collaboration among the teams involved in development.
Tools Used
They were fundamental for design, task management, and communication, ensuring an organized workflow and efficient collaboration.
Next steps
Conduct a UX Writing research using words that users tend to use.
Develop the solution for the Web/Responsive version.
Collect feedback by conducting surveys to understand the user experience and identify improvements.
Conduct new usability tests to validate changes with users and optimize the experience.
Strengthen communication by keeping users informed about news and features of the app.
Conclusion and learnings
In the development of GenialCard, we noticed that each stage of the process is super important to achieve a good result. From research to final delivery, each phase helps create a product that truly meets the users' needs.
The partnership among the team was essential to keep everyone on the same page, resulting in a solution that meets the business goals and the users' expectations.
We thank you for following our work so far and hope you enjoyed the project! Feel free to get in touch.
Evelym Vasconcellos
UX UI Design | Product Design | Product Management
Juan Rezende
Front-end Developer | Product Designer | UX UI
The Scenario
Our goal is to create an application that helps people manage their credit card spending in an intelligent and practical way. The idea came from the experience of a CEO who, while using his personal card, accumulated several subscriptions to company tools and lost track of his spending, not knowing the monthly or annual total of fixed bills or what he was paying and for how long.
We want to offer an efficient solution for intelligent financial management. To do this, we need to understand if other people face similar challenges in controlling their finances.
Design Process
The Double Diamond method, used in Design Thinking, helps to solve problems creatively. The process is represented by two connected diamonds, symbolizing the phases of divergence (exploration of various ideas) and convergence (synthesis of those ideas) until reaching a final solution.
Brazil has more active credit cards than people
The report released by the Central Bank shows that Brazil has more active credit cards than its population. In 2023, over 212 million cards were registered in use in the country, while the population was estimated at 203 million and 100 thousand Brazilians. The increase in the number of cards brings with it the risk of indebtedness for consumers.
77% of Brazilian households have debts and credit cards lead
The share of people whose main source of debt is credit cards rose from 49% in 2021 to 56% last year and reached 60% in 2023. At least 77% of Brazilian households have people with debts, and 30% of that population are behind on some debt. The share of people who have credit cards as their primary source of debt has increased, and most of the indebted are aware that failures in financial planning led to the overdue debts. But optimism regarding leaving delinquency has grown. These are some of the conclusions of the study “X-Ray of Brazilian Delinquency” released by MFM Tecnologia and Instituto Locomotiva.
Problem Definition
Managing expenses from multiple sources, especially on credit cards, is one of the biggest financial challenges in Brazil, according to research. The GenialCard application emerges to provide a practical solution that simplifies the financial management process, helping users identify and reduce unnecessary expenses efficiently.
Research Report
With 46 credit card users interviewed, the survey reveals how they use their cards and the challenges they face.
Benchmarking: competitor analysis
In this way, we can observe the strengths and weaknesses of each competitor, compare the services offered with our value proposition, and find new opportunities and improvements for the Genial Card.
Understanding the business
At this time, we analyze the audience and what they need, creating personas and mapping how they interact with the product. We also use the Value Proposition Canvas and the Business Model Canvas to organize the processes and see which resources are essential.
Persona
To better understand the needs of those who want to control credit card spending, we created a persona and mapped their journey. This helped us organize the information from the interviews and identify the main features that needed to be prioritized in the solution.
User journey
With the persona defined, we outline their journey and based on that, we identify features and improvements that the app can adopt to enhance the user experience in the future.
Value Proposition Canvas
This is how we understand a little more about the users' pains and the gains from using the product.
Business model canvas
In this way, we can visualize how the business works and identify opportunities and problems.
Wireframe and Prototype
We started the development of the wireframe and after consolidating the flow information with the structure, we moved on to the prototype and the high-fidelity interfaces that visually represent the collected information to meet users' expectations and address their needs.
Sitemap
It represents the organized pages, facilitating the visualization of the flow of information and allowing for planning future content and navigation improvements.
Usability test
We conducted a first round of tests with 9 participants, and the feedback was overwhelmingly positive! They were very satisfied with the look, navigation, and overall idea of the project.
Comments we received:
Style Guide
It ensures visual consistency and facilitates collaboration among the teams involved in development.
Tools Used
They were essential for design, task management, and communication, ensuring an organized workflow and efficient collaboration.
Next steps
Conduct a UX Writing research using words that users usually use.
Develop the solution for the Web/Responsive version.
Gather feedback by conducting surveys to understand user experience and identify improvements.
Conduct new usability tests to validate changes with users and optimize the experience.
Enhance communication by keeping users informed about app updates and features.
Conclusion and lessons learned
In the development of GenialCard, we noticed that each stage of the process is super important to achieve a good result. From research to final delivery, each phase helps to create a product that truly meets the users' needs.
The partnership among the team was essential to keep everyone on the same page, resulting in a solution that meets the business objectives and the users' expectations.
Thank you for following our work so far, and we hope you have enjoyed the project! Feel free to reach out.
Evelym Vasconcellos
UX UI Design | Product Design | Product Management
Evelym Vasconcellos
UX UI Design | Product Design | Product Management
Juan Rezende
Front-end Developer | Product Designer | UX UI
@2025, All rights reserved
Brook Studio
Local Time ( BR )
01:43:03
@2025, All rights reserved
Brook Studio
Local Time ( BR )
01:43:03
@2025, All rights reserved
Brook Studio
Local Time ( BR )
01:43:03
@2025, All rights reserved
Brook Studio
Evelym Vasconcellos
UX UI Design | Product Design | Product Management
Evelym Vasconcellos
UX UI Design | Product Design | Product Management
Juan Rezende
Front-end Developer |
Product Designer | UX UI
Authors
The Scenario
Our goal is to create an application that helps people manage their credit card spending in an intelligent and practical way. The idea arose from the experience of a CEO who, when using his personal card, accumulated several subscriptions of the company’s tools and lost track of his expenses, not knowing the monthly or annual total of fixed bills or what he was paying for and for how long.
We want to offer an efficient solution for intelligent financial management. To do this, we need to understand if other people face similar challenges in controlling their finances.
To navigate the prototype, click the button below:
Criar uma conta
GenialCard
Inteligência e praticidade em seu controle financeiro.
Já é cadastrado? Fazer login
Design process
The Double Diamond method, used in Design Thinking, helps to creatively solve problems. The process is represented by two connected diamonds, symbolizing the phases of divergence (exploring various ideas) and convergence (synthesizing those ideas) until reaching a final solution.
Brazil has more active credit cards than people
The report released by the Central Bank shows that Brazil has more active credit cards than its population. In 2023, more than 212 million cards were registered in use in the country, while the population was estimated at 203 million and 100 thousand Brazilians. The increase in the number of cards brings with it the risk of indebtedness for consumers.
77% of Brazilian households have debts and credit cards lead
The share of people whose main source of debt is the credit card rose from 49% in 2021 to 56% last year and reached 60% in 2023. At least 77% of Brazilian households have people with debts, and 30% of this universe have some overdue debt. The share of people whose source of debt is especially the credit card has increased, and the majority of the indebted are aware that failures in financial planning originated the overdue debts. However, optimism regarding overcoming default has grown. These are some of the conclusions of the study “X-Ray of Brazilian Default” released by MFM Tecnologia and the Locomotiva Institute.
Definition of the problem
Managing expenses from various sources, especially on credit cards, is one of the biggest financial challenges in Brazil, according to research. The GenialCard app emerges to offer a practical solution that simplifies the financial management process, helping users identify and reduce unnecessary expenses efficiently.
Benchmarking: competitor analysis
In this way, we can observe the strengths and weaknesses of each competitor, compare the services offered with our value proposition, and find new opportunities and improvements for the Genial Card.
Survey Report
With 46 interviewed credit card users, the survey reveals how they use their cards and the challenges they face.
Understanding the business
At this moment, we analyze the audience and what they need, creating personas and mapping how they interact with the product. We also use the Value Proposition Canvas and the Business Model Canvas to organize processes and see which resources are essential.
Persona
To better understand the needs of those who want to control credit card spending, we created a persona and mapped their journey. This helped us organize the information from the interviews and identify the main functionalities that needed to be prioritized in the solution.
User journey
With the persona defined, we outline their journey and based on that, we identify features and improvements that the app can adopt to enhance the user experience in the future.
Value Proposition Canvas
This is how we understand a little more about the pains of users and the gains from using the product.
Business model canvas
In this way, we can visualize how the business works and identify opportunities and problems.
Wireframe and Prototype
We started the development of the wireframe and after consolidating the flow information with the structure, we moved on to the prototype and the high-fidelity interfaces that visually represent the collected information to meet the users' expectations and solve their needs.
Sitemap
It represents the organized pages, making it easier to visualize the flow of information and allowing for planning future improvements in content and navigation.
Usability test
We conducted an initial round of testing with 9 participants, and the feedback was very positive! They expressed a lot of satisfaction with the visuals, navigation, and the overall idea of the project.
Comments we received:
Style Guide
It ensures visual consistency and facilitates collaboration among the teams involved in development.
Tools Used
They were essential for design, task management, and communication, ensuring an organized workflow and efficient collaboration.
Next steps
Conduct a UX Writing research using words that users typically use.
Develop the solution for the Web/Responsive version.
Collect feedback by conducting surveys to understand user experience and identify improvements.
Conduct new usability tests to validate changes with users and optimize the experience.
Strengthen communication by keeping users informed about news and features of the app.
Conclusion and learnings
In the development of GenialCard, we noticed that every stage of the process is super important to achieve a good result. From research to final delivery, each phase helps to create a product that truly meets the needs of users.
The partnership among the team was essential to keep everyone on the same page, resulting in a solution that meets the business objectives and the users' expectations.
Thank you for following our work so far, and we hope you enjoyed the project! Feel free to get in touch.
Evelym Vasconcellos
UX UI Design | Product Design | Product Management
Evelym Vasconcellos
UX UI Design | Product Design | Product Management
Juan Rezende
Front-end Developer |
Product Designer | UX UI